This is the first time I've set up Google Adwords for a personal project. Making up almost a fifth of traffic this was an attempt to reach people outside my immediate social media reach. It is clearly not cost effective (as I have no intention to monetise this website).
Organic search was poor but expected. There was no time to develop a good search ranking. Next year will be a better test once the website has had time to find its way into organic search results.
What one area would I look to improve?
Definitely live results. There is a demand for it. My workaround was to wait for the official results to be put online and then update my website. This already means there is a delay of several hours.
The process of actually updating my website was also difficult. It is easy on a laptop where I can put up the results and my website side-by-side. On my phone I have to switch between screens and it is very error prone.
All in all a satisfying project to work on. Bring on the new rowing season!